Critics

The last decade saw the entry of Hollywood movies in India in a big way. Not all kinds of Hollywood movies, but a select few, that distributors thought the Indian audience could relate to. They were usually action flicks, a few comedies and children’s movies. You can add a few academy award winning movies to that. This created an audience which renounced the so-called Indian movies completely. To them the Indian movies were brash, corny and completely stupid. And they went around claiming that they hated these Indian movies. People who claimed they enjoyed the Indian (read Bollywood) movies were looked down upon.

But there seems to be a reversal in the trend today. With India gaining popularity in the global stage and everything Indian being cool, the Indian movies are getting their fifteen minutes of fame. Today, to sound original and different, you have to say that you enjoy Indian movies. You can say that they are loud, brash, over emotional, illogical and lengthy and still conclude that you love Indian movies for the same reasons you just complained about. You can also go on to say how they really reflect the Indian culture and our emotions and how much you appreciate them for it.

And most of this is generated by the media. Why?